CALO
CALO is a AR (Augmented Reality) FITNESS METAVERSE, that harnesses blockchain and NFT technology to reward users for access to fitness and healthy lifestyle. With the innovation Burn-to-Earn health mining concept, users are rewarded with a token. AR technology and gamification provide more fun and possibilities, bringing the metaverse to the real world. Your NFT is minted by the sweats and calories generated during the workouts. It also serves as your ultimate collectibles NFT that reflect your active lifestyle.
0xb6...99999 
WHAT IS CALO?
CALO is the innovation concept that brings Crypto and NFT together with the AR technology metaverse. It is a Strava- like + Pokemon Go + Peloton model.
CALO MARKETING STRATEGY
With play-to-earn elements , CALO can attract 200 million users who are familiar with play-to-earn. By connecting with Strava, Garmin, Apple Health, Samsung watch, they can reach an additional 300 million from there.
During the pandemic users stay at home. Participation of digital fitness programs and virtual running has increased tremendously. Based on Allied market research, Online/Virtual Fitness market is expected to reach $59.23 billion by 2027, growing at CARG of 33.1% (2020-2027)
Airdrop: Airdropping CALO token and NFTs to targeted communities.
Event marketing: CALO will cooperate with potential partners like IronMan, Local Marathon... and many others events. Appoint fitness KOL and runner group leader in Strava to educate and influence the user.
Referral Marketing: User-Referral Programs to Incentivise Word of Mouth . The CALO App will have referral links with results that users achieve to share in social media after they complete the challenge.
Digital Marketing campaign: Target Market in social media. CALO has a clear target market and user avatars to promote within the Play-to-Earn and Sport Users' groups.
WHAT MAKES CALO UNIQUE?
People always think about the Metaverse as the world of Virtual Reality. Instead, CALO introduces the Metaverse to the real world. Compared with Play-to-Earn games, there are 200 titles in the market. Burn-to-Earn AR games have only a few competitors, Dose Token and Genopet and several models in the Virtual Fitness industry. CALO's USP is that they apply Gamification, Blockchain, AI, Google Street View and build Augmented Reality. They are positioned as the AR Fitness Metaverse.
CALO PRODUCT ROADMAP
CALO REVENUE STREAMS
- Virtual Sport Event Ticket
- NFT Monster and NFT Sport Clothes selling
- NFT trading platform fees
- Brand Partner Sponsor / Advertisement
- Health Data Monetization
CALO PRODUCT DIVE
- Virtual Challenge
- AR Challenge
- NFT booster PET
- NFT Uniform'/ decorative Items
- AR/Audio training program
- AR Mini GAME for fitness
WHAT TECHNOLOGIES DOES CALO USE?
CALO built the project based on web3 and a mobile app to connect athletes and encourage everyone to participate in training. The project's token is issued on the Binance Smart Chain (BSC) platform.
The highlight of the project is the integration of AR technology in order to increase the user's experience during practice, and also a stepping stone to lead people into a metaverse, precisely in the sports metaverse.
MAP: Mapbox Maps SDK
AR SDK: Lightship ARDK
Server: AWS
Blockchain: Binance Smart Chain
Oracle System: SupraOracles
CALO TOKEN ECONOMY
